|
|
| |
| Language
Promotional Strategy |
| |
| In the framework of the InLET project partners from different
fields with expertise in language teaching and in media/broadcasting
will cooperate. This pluralism in the synthesis of the partnership
allows the adoption of a strategy that safeguards the access
of the project's objectives.
The adopted strategy may be summarized in the following
steps:
- The collection of the language promotional material
taking into account the visitors (tourists, athletes,
students, business people, and journalists) needs.
- The presentation of language promotional material. Special
care will be taken in order to present the material in
a user friendly approach.
- All the developed material will reach the final users
through many different channels (television, radio, GSM
and GPRS networks). Furthermore the project's printed
material will be distributed to visitors in Greece right
at the first moment of their arrival at the International
Airport of Athens. Additionally a second major dissemination
point will be set-up at the Ancient Theater of Epidaurus.
|
|
